I just had a chat with some one when we accepted that the print media does not play any significant role in popularity of ' the kolavari song'. This is just an example and we can see more of this kind of example when print media just followed up the web or social web in particular.
Just recently, I went to give a lecture to some students of mass communication when I asked them how many of them do read newspaper regularly. The answer is, as expected, quite depressing. We have to accept the face that we could not attract young readers. This is not the particular case of any newspaper or any language. This is happening everywhere.
What may be the reasons ? They may be moved to social media on digital platform. But, I think problem not only lies with the format ( digital or print ) . It is also deal with content. What kind of news these young readers will like to read ? Columns and Supplements are another things. It is more like a magazine that one get with the newspaper. I am thinking about news stories. what we called as hard news.
Politics, Crime, Education, Civic affairs, Entertainment, Social trends or what. ? What are they reading and what they want ?
These are the questions that are raised in different fora nowadays. Everyone is searching the answer and I think this process should be continue as the new definitions of news stories may be emerged out of it.
Just recently, I went to give a lecture to some students of mass communication when I asked them how many of them do read newspaper regularly. The answer is, as expected, quite depressing. We have to accept the face that we could not attract young readers. This is not the particular case of any newspaper or any language. This is happening everywhere.
What may be the reasons ? They may be moved to social media on digital platform. But, I think problem not only lies with the format ( digital or print ) . It is also deal with content. What kind of news these young readers will like to read ? Columns and Supplements are another things. It is more like a magazine that one get with the newspaper. I am thinking about news stories. what we called as hard news.
Politics, Crime, Education, Civic affairs, Entertainment, Social trends or what. ? What are they reading and what they want ?
These are the questions that are raised in different fora nowadays. Everyone is searching the answer and I think this process should be continue as the new definitions of news stories may be emerged out of it.
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